FCA REGULATED . GOLD ARMED FORCES COVENANT . 17,000 MILITARY RELATIONSHIPS
ABSOLUTE MILITARY INSURANCE
BUILT FOR THOSE
WHO SERVE
Absolute Military is the challenger brand reshaping the UK military insurance market. Not a legacy provider. Not a tick box insurer. A specialist military insurance company built from the ground up – with advisors that know your world, products priced for fair value, and a digital ecosystem no other military insurer has built.
MILITARY RELATIONSHIPS
YELL REVIEW SCORE
Gold
ERS ARMED FORCES COVENANT
DEDICATED MOBILE APPS
FCA REGULATED . GOLD ARMED FORCES COVENANT . 17,000 MILITARY RELATIONSHIPS
ABSOLUTE MILITARY INSURANCE
BUILT FOR THOSE
WHO SERVE
Absolute Military is the challenger brand reshaping the UK military insurance market. Not a legacy provider. Not a tick box insurer. A specialist military insurance company built from the ground up – with advisors that know your world, products priced for fair value, and a digital ecosystem no other military insurer has built.
MILITARY RELATIONSHIPS
YELL REVIEW SCORE
Gold
ERS ARMED FORCES COVENANT
DEDICATED MOBILE APPS
FCA AUTHORISED & REGULATED
WORLDWIDE COVER INCLUDED
ARMED FORCES COVENANT PARTNER
SPECIALIST MILITARY INSURER
5 STAR RATED SERVICE
Mortgage advice — fee-free, plus £200 cash back on completion
Whole-of-market, regulated mortgage advice from a dedicated adviser who understands service life. No broker fee — we’re paid by the lender, not by you.
Every Absolute Military member who completes — purchase or remortgage — receives £200 cash back. Not yet a member? Registration is free and takes under two minutes.
ABOUT ABSOLUTE MILITARY INSURANCE
THE NEW STANDARD FOR MILITARY PROTECTION
Legacy providers have dominated this space for decades. We exist to challenge that norm with transparent fair value, genuine Consumer Duty compliance, and an advisory team that is “of your world,” not just serving it
“WE DON’T JUST PROVIDE INSURANCE. WE ARCHITECT FINANCIAL INCLUSION, CAPABILITY AND RESILIENCE FOR THOSE WHO SERVE.”
Under the leadership of Steve Anderson and Paul O’Mahony, and with the strategic oversight of Johnny Timpson OBE a national authority on Financial Inclusion and Consumer Vulnerability Absolute Military has been built to a different standard. In March 2021, we reunited the original innovators who built the UK military insurance sector as our Power Board, representing the most significant concentration of specialist knowledge in this market’s history
CONSUMER DUTY – NOT JUST COMPLIANCE
We set the new benchmark for Consumer Duty and Vulnerable Customer support in the military sector. Fair Value testing is transparent. Every product is verified.
ADVISORS FROM YOUR WORLD
Our advisers have direct connections to HM Forces serving, family of, or years embedded at unit level. They’ve been to Harrogate, Blandford, Catterick. They know the RAS, the JPA, the posting cycle.
THE ONLY MILITARY INSURER WITH A MOBILE APP
Two dedicated apps the Absolute Military app (iOS & Android) and the Army Training School App plus a full member portal. No other specialist military insurer has built this.
FACE-TO-FACE, PHONE OR DIGITAL – YOUR CHOICE
We come to your unit. We meet you at transition. We advise virtually. You choose how we support you before, during, and after your service.
MONTHLY MARKET REVIEWS – PUBLISHED OPENLY
In February 2026, our leadership participated in senior discussions at HM Treasury on the future of financial resilience in the UK. This is what advocacy at the highest level looks like.
THE MEMBER ECOSYSTEM
BEYOND MILITARY INSURANCE. A FULL SERVICE PLATFORM.
No other military specialist has built what Absolute Military has built. From proprietary apps to Vitality health membership, from financial education to estate planning this is a complete financial life platform for the Armed Forces community.
LIVE: IOS & ANDROID
ABSOLUTE MILITARY APP
The only mobile app in UK military insurance. Book advisers, manage policies, access your member area, and receive community updates wherever you’re posted.
PROPRIETARY PLATFORM
ABSOLUTE ACADEMY
A dedicated financial literacy and education platform built for military personnel. Not a link to a generic money guide a structured programme designed around the military career lifecycle.
MEMBER BENEFIT
PA & KIT CUSTOMER LOGIN
Access your account to view and manage the full details of your Military Personal Accident and Kit insurance policy. Review your policy schedule, check your cover levels, update your personal details.
MEMBER BENEFIT
COMMUNITY HUB
Help with Money, Mortgages & Property, Wills & Trusts, Mental Health, and a dedicated Travel sub-site. Real content written for real military lives not generic personal finance filler.
INTEGRATED
VITALITY MEMBER ZONE
Direct integrated access to Vitality health membership for Absolute members. Single sign-on from your member area. Health rewards and benefits as part of your wider Absolute relationship..
GATED PORTAL
MEMBER LOGIN AREA
Policy-linked access to exclusive offers, news, tools, and your full account. Two dedicated portal environments your member area and your product quote/management system.
MILITARY INSURANCE PRODUCTS
COVER BUILT FOR MILITARY LIFE
Every product is stress-tested for fair value against the wider market. If it doesn’t pass, we don’t sell it.
MILITARY LIFE INSURANCE
Life cover designed to reflect the realities of service including operational risk. Applied with our advisers face-to-face, over the phone, or via the app.
CRITICAL AND SERIOUS ILLNESS COVER
Both critical and serious illness products because the distinction matters, and most providers only offer one. We explain both, clearly.
PERSONAL ACCIDENT COVER
From £3.79/month. On-duty and off-duty cover. Filling the gap left by the Armed Forces Compensation Scheme for everyday accidents.
MILITARY KIT INSURANCE
Your personal kit, issued kit, and personal possessions. Online quote in minutes via our dedicated kit portal, the only military insurer with a mobile quote tool.
MILITARY TRAVEL INSURANCE
Personal holiday cover for serving personnel and families, including cancellation cover for unavoidable military duties. Single trip or annual policies.
MILITARY MORTGAGES
Specialist mortgage advice. FHTB eligible. Postings-aware. Because buying a home while serving is genuinely different to civilian property purchase.
MOTOR INSURANCE
Car insurance that accounts for SFA addresses, overseas postings, BFPO, and the realities of military driving patterns. Not a standard comparison site result.
ABSOLUTE EXCLUSIVE ISA
A military-exclusive ISA. Tax-efficient savings built around the irregular income patterns, deployments, and financial pressures of service life.
WILLS & ESTATE PLANNING
The only specialist military insurer offering wills and estate planning as a core product not an afterthought. Particularly important for those serving in high-risk environments.
CUSTOMER REVIEWS
WHAT THE MILITARY SAYS
60 reviews. 4.9/5 on Yell. Consistently 5-star. Now on Trustpilot too with every review responded to personally. These are not testimonials. These are real people, real bases, real outcomes.
YELL ESTABLISHED TRACK RECORD
4.9 ★★★★★
60 reviews · Multi-year · All responded to
Bases mentioned in reviews: Harrogate, Blandford, Catterick. Named advisers: Kelly Johns, John Greasby, Danielle, Mo, Steve Anderson. Consistent 5-star delivery over multiple years.
MARKET COMPARISON 2026
HOW WE COMPARE
We publish our monthly market review openly. Here is what the data shows about the digital capability and accreditation of the three main specialist military insurers in 2026.
| Capability / Standard | Absolute Military | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Mobile App | iOS + Android | None | None |
| Proprietary Education Platform | Absolute Academy | None | None |
| Health / Wellness Integration | Vitality (integrated SSO) | None | None |
| Armed Forces Covenant Level | Gold (ERS) | Bronze only | Gold (ERS) |
| PDG Claims Charter | Signed | Not signed | Not signed |
| Member Portal (post-purchase) | Full member area + quote portal | None visible | Portal only |
| On-Base Adviser Visits | Confirmed (Harrogate, Blandford+) | Limited | UK / Cyprus / Germany |
| Community Hub / Content | Multi-section + travel subdomain | Blog only | Information Hub |
| Wills & Estate Planning | Direct product | None | Content only |
| ISA / Savings Product | Absolute Exclusive ISA | Sovereign ISA | None |
| Money & Pensions Service Partner | Not listed | Not listed |
Comparison based on publicly available data from company websites, FCA register, Companies House, LinkedIn analytics, Trustpilot, SIIAP directory, AFC Covenant register, and BIBA April 2026. Absolute Military carries out a detailed monthly review of pricing and protection levels across the military insurance market.
LEADERSHIP & ACCREDITATION
THE POWER BOARD
The architects of UK military insurance have returned. Absolute Military’s Power Board brings together the original innovators who built this sector now focused on rebuilding it to a higher standard.
“THE MOST SIGNIFICANT CONCENTRATION OF INSTITUTIONAL KNOWLEDGE IN THE MILITARY INSURANCE SECTOR’S HISTORY – REUNITED UNDER ONE ROOF”
- Steve Anderson & Paul O’Mahony operational leadership. Built the business model, the adviser network, and the unit-level relationships.
- Johnny Timpson OBE strategic oversight. One of the UK’s foremost voices on Financial Inclusion and Consumer Vulnerability. Present at HM Treasury discussions on UK financial resilience in March 2026.
- All products are designed with the unique lived experience of the Armed Forces at their core not adapted from civilian products, not repackaged, not legacy.Â
- Absolute Military holds a strict Code of Conduct defining the standards every adviser and every product must meet. Published. Transparent. Verified.
- Absolute Military is the specialist military insurer with more products, better technology, and advisers already on your base.
COMMUNITY & SPONSORSHIP
IN YOUR WORLD NOT JUST SERVING IT
We don’t just sell to the military community. We are part of it on base, at competitions, in the mess, at transition. 17,000+ military relationships built through presence, not just marketing.
ARMY BOXING OPEN CHAMPIONSHIPS
ARMY SPORTS CAR RACING TEAM
Proud sponsor of the Army Sports Car Racing Team for the 2026 season. Military values, high performance, competitive excellence.
MENTAL HEALTH SUPPORT
Dedicated mental health content and signposting in the Community Hub. Because financial stress and mental health are not separate issues in service life.
TICKET FOR TROOPS
Member access to Tickets for Troops giving serving personnel and veterans free access to live events across the UK.
PREVIOUS & ONGOING UNIT PARTNERSHIPS
- 36 ENGINEER REGIMENT BOXING
- ROYAL ENGINEERS CORPS CRICKET CLUB
- AFC HARROGATE
- ARMY FOUNDATION COLLEGE
ARMY BOXING OPEN CHAMPIONSHIPS 2026
ARMY SPORTS CAR RACING TEAM 2026
READY TO SWITCH
TO THE NEW STANDARD
16,000 military relationships. 4.9-star service. The only mobile app. The only Vitality health integration. The only provider that publishes its monthly market review. Get a free quote today face-to-face, over the phone, or through the app.
Ready to talk?
Whether it’s insurance, mortgages, or getting the right advice for where you are in service — we’re here.